SHISEIDO 100TH ANNIVERSARY EXHIBITION | JUST IN CASE LIVE, HONO UEHARA

SHISEIDO 100TH ANNIVERSARY EXHIBITION | JUST IN CASE LIVE, HONO UEHARA

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資生堂が100周年記念展を開催しています。

その創業者福原信三の美学を、改めて、振り返る展覧会。創業者であり、写真家でもあった福原信三の美の観点は、100年前とは思えないモダンさ。

花椿や、様々な広告、テレビCM、そしてプロダクトを通じて、資生堂は、日本の女性に、世界基準の美しさの本質とは何か、を教えてくれました。

ギャラリーに足を踏み入れ、まず、ゾクゾクさせられるのが、現代のAIによってビジュアライズされた、福原信三のブレインそのもの。

彼が書いてきた1,450,000もの言葉をAIが解析し、「彼の言葉」を神経のつながりのように、並べて地図にしているインフォグラフィック。

「写真」「芸術」「作品」「光」「自分」「観る」「考える」「色」「人間」「心」「詩」「美」・・・・・・言葉が言葉を生み、福原調に広がっていく。

「印象に従って階調を瞬間につかむこと、その一枚一枚がひとつひとつの別々の光律を奏でているのは、言い換えれば短い詩を次々と詠むのと同じ境地である」

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とても繊細で、そして、直感的な人だったのだろうな、と。

この日は、銀座の街を歩いた。

白いマキシ丈のワンピースは、粉雪がついているようにあたりをふんわり明るくします。

夜は、ニナリッチのまつげプリントのブラウスをワイドパンツとあわせて。


風景があってその日のファッションが決まる。ファッションが風景を変える。その相乗効果を身体が感じる。自分の毎日をしっかり生きる。

そんな毎日のブラッシュアップ....... just in case live。

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Be fun and happy everyday!! 

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DRESS SHIRT PANTS

Shiseido is holding their 100th anniversary exhibition.

An exhibition that looks back on its founder Shinzo Fukuhara 's aesthetics. Shinzo Fukuhara's the founder, was also a photographer. He was ahead of his time, had a modern taste that cannot be thought to be from100 years ago.

Through the magazine Hanatsubaki, various advertisements, TV commercials and products, Shiseido taught Japanese women what the essence of “world standard” beauty was.

Enter the gallery and the first thing you will see is a map of Shinzo Fukuhara's brain that was visualized by a contemporary AI tool.

Info-graphs that AI analyzes from 1,450,000 words he wrote and maps his "words" like a nervous system.

"Picture" "Art" "Work" "Light" "Myself" "To see" "Think" "Color" "Human" "Heart" "Poetry" "Beauty" ... words are words, Fukuhara tone.

Grasping the gradation instantly according to the impression, each one playing a separate discipline of light is the same way that one short poem is repeated one after another"


I feel he was a very delicate and intuitive person.


I walked around the streets of Ginza this day.I wore a white maxi-length dress that floated around perfectly like powdered snow. In the evening, I changed into a Nina Ricci's eyelash print blouse with wide pants.

The fashion for the day is decided for the scenery we are about to engage with.  Fashion changes the landscape. The effect on the body is synergistic. I live my life with purpose.

Every day raise up ....... 

“just in case live”.

Why don’t you be fun and happy everyday?!

Find the beauty in your life and enjoy it!



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